![]() Simply put, social media use can both contribute to and help mitigate feelings of isolation. So how do we address this Catch-22? We should ask ourselves how we can use social media as a platform to foster positive digital communities as young adults rely on it more and more to cope with isolation.įindings like these have been useful as we reexamine the focuses of Ad Council campaigns. ![]() In May 2020, our iconic Seize the Awkward campaignlaunched new creative highlighting ways young people could use digital communications tools to stay connected and check in on one another’s mental health while practicing physical distancing. A year later, we launched another mental health initiative, Sound It Out, which harnesses the power of music to speak to 10-14-year-olds’ emotional wellbeing. ![]()
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